About Us

Founded in 2018, BESENDER’s core management team brings decades of after-sales service experience from top international brands. Recognizing the challenges Chinese brands face in global expansion—complex logistics, language barriers, and inconsistent service standards—BESENDER developed its proprietary BMS Global After-Sales Management System and ServiceOn on-site service platform. Using digital technology, we overcome the inefficiencies and high costs of traditional after-sales models and have established a service network covering major global markets to provide convenient and efficient localized services.

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Our Journey

BESENDER has successfully served numerous global brands, earning high client recognition. We help clients enhance customer satisfaction, strengthen brand competitiveness, and achieve success in global markets. We will continue to innovate, improve our service systems, and expand our global network, striving to become the world’s leading after-sales service platform. We empower more Chinese brands to go global, realizing our vision of “becoming a trusted global benchmark in after-sales services and leading the industry toward sustainable development.”

  • Corporate Inception and System Foundation

    BESENDER Group established with dual headquarters in Los Angeles (USA) and Shenzhen (China)

    Independently developed the BMS global after-sales management system V1.0

    2018

  • Initial Global Repair Network Setup

    Launched self-operated and partnered factory network:

    North America: Los Angeles and Montreal self-operated facilities

    Europe: Partnered factories in St. Petersburg (Russia) and Madrid (Spain)

    2019

  • Scalable Network Upgrade

    North America: Ontario, Los Angeles facility expansion (45,000 sq. ft. large-scale base)

    Asia: Osaka factory established in Japan

    ServiceOn on-site service system development initiated

    2020

  • Capital Boost and Network Deepening

    Secured Pre-A round funding to accelerate global expansion

    Factory networks expanded to Canada, France, South Korea, Australia, and Poland

    2021

  • Technology Breakthrough and Network Maturation

    Launched HelpGPT AI tool (intelligent customer service and work order processing)

    Released engineer-dedicated APP for standardized service workflows

    Europe: Bochum self-operated factory established, becoming authorized service provider for European retailers

    North America: ServiceOn platform launched nationwide with Dallas facility activation

    2023

  • Service Ecosystem Enhancement

    Established unified service certification rating system (strengthened quality control)

    ServiceOn business expansion: stable on-site operations extended to high-value sectors (furniture, new energy, etc.)

    Launched cross-industry overseas after-sales solutions

    2024
BESENDER Culture：

T·I·E Culture:

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